Lost Booking Revenue Calculator
See how much revenue you're losing from abandoned tandem bookings and estimate your recovery potential.
Calculate your booking conversion rate, identify lost revenue, and discover how automated booking recovery can help you capture more customers.
From Google Analytics or total web visitors
Confirmed tandem reservations
Current Conversion Rate
5.0%
Your typical tandem ticket price
% of lost bookings recovered with follow-ups (default: 12.5%)
Lost Bookings per Month
950
1000 visits - 50 bookings
Lost Revenue per Month
$237,500
950 lost bookings × $250
Lost Revenue per Year
$2,850,000
Annualized lost revenue impact
Recoverable Bookings per Month
119
12.5% of 950 lost bookings
Recoverable Revenue per Month
$29,688
119 bookings × $250
Annual Revenue Impact
$356,250
Potential additional revenue per year with booking recovery
Below average conversion (5.0%): Industry average is 10-15%. Automated booking recovery can help capture hesitant customers and improve your conversion rate.
High revenue opportunity: With $356,250 in potential annual revenue, automated booking recovery would have a significant impact on your bottom line.
More lost than converted: You're losing 950 bookings while only converting 50. This indicates significant room for improvement in your booking funnel and follow-up process.
How to Use This Calculator
Input your monthly booking page visits from analytics (Google Analytics, etc.) or total website visitors if booking page data isn't available.
Enter how many tandem bookings you actually completed that month and your average tandem ticket price to calculate revenue impact.
Adjust the expected booking recovery rate based on your follow-up strategy. Default is 12.5% which is conservative for automated recovery systems.
See your current conversion rate, lost bookings, and potential recoverable revenue on a monthly and annual basis.
Ready to recover those lost bookings automatically?
EZDZ includes automated booking recovery flows that send targeted follow-up messages to customers who abandoned their reservations. Turn abandoned bookings into confirmed jumpers without any manual work.